Nod Knowles chief executive of Bath International Music Festival approached Bath Spa University to aid in this years 60th anniversary of the festival. Together with Alastair Harlow I led a group of ten designers. the festival has an existing brand and therefore we were tied to using elements of the existing identity. Using Universe font family, a palette of white black and green and a template of our construction we each produced a typographic response to the acts featuring in the festival. We identified an area in Bath city centre with a pedestrian and vehicular audience for maximum effect. Our individual posters measured 200cm/ 360cm, the template was designed in a way which would join all ten designs together into one long ribbon, the designs together ran for 36 meters, and there were two sets of each designs resulting in a total of 74 meters of poster. This project was perhaps a little light on creative input, but co-leading the design group was an invaluable experience in terms of organization, attending meetings, discussing design solutions, dealing with printers and representing the University. The festival ran for three weeks, our work was featured in local press and was greatly received by the organizers.
No comments:
Post a Comment